Jul 06

How to Make Dry Subject Matter Entertaining

how to make boring or dry subject matter entertaining for your audienceThis article is about how to make boring or dry subject matter entertaining to your audience. You can put a face on core values, core concepts, or core features and depict them as comic book superheroes. It’s a great tool and a very creative way to use in internal and external business marketing campaigns.

Once the comic book style superhero characters are designed, you can then use them to build intrigue and/or deliver your message in an entertaining way that will increase the chances of your viewer receiving, relating to, and retaining your message. And it’s a great way to make boring or dry subject matter entertaining for your customers, clients, or employees at the same time!

I want to show you how Allsup Corporation used the comic book superheroes I designed for them in their business marketing campaign to help their client’s understand social security disability and medicare benefits available to them and how Allsup Corporation could help them to obtain them.

The project began by first designing some comic book superheros in Allsup’s marketing campaign. The comic book superheroes were designed around my client’s preferences to represent Allsup’s three core features; True Help, Empower, and Expert.

character design of comic book style superheroes in group

The next step in the project was to illustrate a poster announcing the new super hero marketing campaign and introducing our three new superhero characters that were coming soon…building intrigue with Allsup’s customers.

custom illustrated comic book poster with superheroes

The next stage of this project was to illustrate a full  comic book page leaflet that was then given out to Allsup’s customers. Entertaining them with comic book style art while educating them about social security benefits and medicare benefits at the same time.

custom comic book page delivering message to customers

And then Allsup followed up with another full comic book page leaflet that continued on from the first story. This too was handed out to the Allsup’s customers.

custom comic book page delivering message to customers

I hope this gives you some ideas as to how you can creatively put a face on boring or dry core values, core concepts, or core features and use comic book superheroes in your marketing campaigns that will both educate and entertain your customers, clients, or employees.


About Malane Newman
Malane Newman is a professional illustrator and cartoonist for over 25 years. She is a master with color and eye candy. She has illustrated a variety of consumer products such as games, childrens books, board games, food and product packaging, magazines, greeting cards, and other consumer products. She provides new character design for clients and offers the copyrights at affordable rates. She can match most cartooning styles and works with creative directors on licensed character art (Barbie, Popeye, The Swan Princess).

Jun 29

Once Upon A Time In The Great Big Giant Woods Storybook

new picture book for children illustrated by Malane NewmanI just completed illustrating a new children’ s picture book called “Once Upon A Time In The Great Big Giant Woods” written by Jim Boat. The calendar time to complete the project was around 6 weeks, from the initial sketches to the completion of the illustrations.

The eBook is available on Amazon at a very small price. Buy the book on Amazon.

It is a lovely short story about a family of bears that live in the giant woods. I tried to infuse the storybook illustrations with lots of eye candy and visual stimulation for the child. And of course, some adorable cartoon bear characters. Here are the visuals in the new children’s book. I hope you like it!

a page from a new children's storybook illustrated by Malane Newman a page from a new children's storybook illustrated by Malane Newman a page from a new children's storybook illustrated by Malane Newman a page from a new children's storybook illustrated by Malane Newman a page from a new children's storybook illustrated by Malane Newman a page from a new children's storybook illustrated by Malane Newman a page from a new children's storybook illustrated by Malane Newman a page from a new children's storybook illustrated by Malane Newman a page from a new children's storybook illustrated by Malane Newman a page from a new children's storybook illustrated by Malane Newman a page from a new children's storybook illustrated by Malane Newman a page from a new children's storybook illustrated by Malane Newman


About Malane Newman
Malane Newman is a professional illustrator and cartoonist for over 25 years. She is a master with color and eye candy. She has illustrated a variety of consumer products such as games, childrens books, board games, food and product packaging, magazines, greeting cards, and other consumer products. She provides new character design for clients and offers the copyrights at affordable rates. She can match most cartooning styles and works with creative directors on licensed character art (Barbie, Popeye, The Swan Princess).

Jun 02

Captain Sandy from Below Deck Mediterranean Superhero Branding

captain sandy from bravos below deck mediterranean reality tv show

Captain Sandy

I got the pleasure of meeting and working with Captain Sandy, who I met as an experienced professional Yacht Captain (27 years experienced) of the 154 foot super-yacht Sirocco. Later when Bravo’s “Below Deck Mediterranean” television show aired, I discovered she was also a reality television celebrity.

 

 captain sandy logo

Captain Sandy is in the process of developing her branding. She hired me to create a logo for her and design a superhero comic book-style character as her branding mascot.

 

comic book style superhero Captain Sandy

Captain Sandy Superhero

This mascot was designed to somewhat resemble Captain Sandy but with normal-sized female breasts and hips, yet still maintain some of the superhero comic book-style facial features and pose we’ve all come to love and expect from our superheroes. Captain Sandy and I love how she turned out. I hope you do too.

 

comic book style superhero Captain Sandy

Captain Sandy Superhero

 

below deck mediterranean season 2 episode 5 viewing party in san diego

Captain Sandy, Chef Adam Glick, and Chartered Guests from Below Deck Mediterranean at viewing party for S2/Ep5 in San Diego.

The mascot will be used in a variety of ways. Here is an example of it being used in combination with her logo as a backdrop for public appearances.

 

As I’ve gotten to know Captain Sandy, I’ve come to admire her truly as a superhero in the field of merchant mariners. I look forward to illustrating more superhero characters, poses, and products as she develops her future projects and branding. Portions that I’m involved with, I will share with you here.

So stay tuned for more…

 

P.S. I recommend watching Captain Sandy and Below Deck Mediterranean on the Bravo Channel…it’s really an enjoyable show!

 


About Malane Newman
Malane Newman is a professional illustrator and cartoonist for over 25 years. She is a master with color and eye candy. She has illustrated a variety of consumer products such as games, childrens books, board games, food and product packaging, magazines, greeting cards, and other consumer products. She provides new character design for clients and offers the copyrights at affordable rates. She can match most cartooning styles and works with creative directors on licensed character art (Barbie, Popeye, The Swan Princess).

Jun 02

T-shirt Marketing for the Construction Industry

construction company mascot

The Rebarbarian Construction Company Mascot

This is not a new concept but it is a tried and true marketing vehicle that does work if you use it correctly. T-shirt marketing can build brand awareness with those in your industry.  I’m going to share with you how one of my clients uses it to build his brand awareness with his target audience in the construction industry.

Rather than give away t-shirts to the general public, these t-shirts are given specifically to a variety of construction workers. The recipients of the t-shirts then wear them on job sites creating a buzz with other construction workers, subcontractors and general contractors who see them. And of course, the artwork is printed on bright yellow or orange t-shirts, which are safety colors, making them perfect for use on job sites.

Background Information

My client sells products and installation services of reinforcing steel, better known as rebar. He started with a great idea for a business mascot. He hired me to create a barbarian character called The Rebarbarian that he could trademark and use as his company mascot. The marketing idea was to create a new T-shirt to give away each year, slowly and steadily building the brand and audience appreciation for The Rebarbarian’s yearly appearances.

Designing the Character

First we discussed the character in detail (product attributes he would represent, character’s physical attributes, expressions, cartoon style, clothing, and several other points of interest). Once he was defined, I then designed a character to include these physical attributes and embody the product attributes of strength. We chose a comic book style of cartooning as that was sure to appeal to the targeted workers in the construction industry that would wear the t-shirts as they worked on the job site.

T-shirt Marketing Campaign

Our campaign began with an initial T-shirt design (2016) introducing The Rebarbarian mascot character along with the text of “The Inception”. With some slight modifications and additions to the art, the client was able to reuse some of the artwork for the t-shirt and obtain new artwork to print a poster of The Rebarbarian Inception concept. The idea of the posters would be to frame each one and showcase them around his office thus reinforcing his brand and the mascot’s existence with employees and visiting potential customers.

t-shirt design for 2016 construction company mascot

2016 Rebarbarian T-shirt Design

poster design for 2016 construction company mascot

The 2016 Rebarbarian Poster

The next year (2017) a new t-shirt design was created featuring The Rebarbarian again and the newest business concept the client wanted to share with his audience. Again, with some slight modifications and additional labor, the client was again able to reuse much of the artwork illustrated for the t-shirt and have me create new artwork to print another poster of this year’s concept for only a little more cost.

t-shirt design for 2017 construction company mascot

2017 Rebarbarian T-shirt Design

 

poster design for 2017 construction company mascot

The 2017 Rebarbarian Poster

Each year the client receives high resolution artwork files for that year’s t-shirt design and poster. In addition, he also receives high resolution artwork files of the mascot character’s pose separately for that year. This gives the client additional branding assets of different character poses to use on business cards, flyers, brochures, or any other marketing vehicle he decides to print now and in the future.

The T-shirt Marketing Results

The t-shirts have been getting rave reviews with the recipients and creating a buzz.  It’s not uncommon to see The Rebarbarian adorning the backs of many construction workers who work on the job site long after the rebar installation phase has been completed. To be continued next year…


About Malane Newman
Malane Newman is a professional illustrator and cartoonist for over 25 years. She is a master with color and eye candy. She has illustrated a variety of consumer products such as games, childrens books, board games, food and product packaging, magazines, greeting cards, and other consumer products. She provides new character design for clients and offers the copyrights at affordable rates. She can match most cartooning styles and works with creative directors on licensed character art (Barbie, Popeye, The Swan Princess).

Jan 17

My Freelance Illustrations for Barbie Magazine

dress and barbie magazine cover

Dress and Barbie Magazine Product

Recently I was hired as a freelance illustrator to provide illustrations for three issues of Barbie Magazine being developed in Germany.  This article explain the requirements and will show some of the work for each Barbie Magazine issue that I illustrated as well as some sketches created during these projects.

Barbie Magazine and Dress

Each issue of Barbie Magazine would feature Barbie wearing a specific dress to a particular event.  The really fantastic part of this product was that each Barbie Magazine issue, also distributed the actual Barbie Dress being featured in each issue, in a plastic sleeve attached to the front of the magazine! Little girls could dress their Barbie Doll in the same dress as they were coloring, drawing, and reading about!

Hand Drawn Illustrations

The Barbie Magazine issues I illustrated included several drawing lessons for Barbie wearing that issue’s featured dress and other activities related to it, such as Barbie’s hair style, Barbie’s makeup, cut out accessories and other elements. To that end, one of the requirements for the freelance illustrations was to create each drawing lesson illustration, and the intermittent illustrated steps, to look as though the work was hand drawn using colored pencils.

freelance illustrations of how to draw barbie wearing her carnival dress

Some illustrations of Barbie’s Carnival Dress drawing lesson.

Hand Drawn vs Electronic Artwork

All of the illustrations needed to be delivered quickly and in an electronic file format. There was no time in the production time line to deliver actual hand drawn illustrations by snail mail. The publisher also wanted to be able to request revisions to the hand drawings in some or all of the individual illustrated steps. This could not be quickly and easily implemented unless the “hand drawn” illustrations were actually drawn on computer. So I illustrated all of the “hand drawn” illustrations in Adobe Photoshop using custom brushes designed to replicate colored pencils.

freelance illustrations of how to draw barbie wearing her spring dress

Some illustrations of Barbie’s Spring Dress drawing lesson.

Vector Requirements

Other illustrations for each issue, other than the illustrations used in the drawing lessons, had to be illustrated and delivered in a vector file format using Adobe Illustrator. As a result the final illustrations for both the drawing lessons (hand drawn look) and other magazine artwork (vector work) were created, downloaded, revised, and delivered several times from California to Germany instantly by direct electronic download from my server.

freelance illustrations for barbie magazine, issue #1601

Some of my freelance illustrations I did for Barbie Magazine, Issue #1601

Issue 1601 Barbie Goes to Carnival

The first issue I illustrated was Barbie attending Carnival. It included several drawings for the individual steps involved in drawing Barbie wearing the Carnival dress. Other drawing lessons in this issue included how to draw Barbie’s makeup, how to draw Barbie’s mask, how to draw Barbie’s hair style, and Cut-Out Accessories that the child could color, cut out, and paste over their drawings. It also included coloring pages of each of the drawing lessons final art.

freelance illustrations for barbie magazine, issue #1602

Some of my freelance illustrations I did for Barbie Magazine, Issue #1602

Issue 1602 Barbie’s Spring Dress

The second issue I illustrated was Barbie and her Spring Dress. It included a drawing lesson with several drawing steps of Barbie wearing the Spring Dress. It also included a drawing lesson with several steps illustrating how to draw Barbie’s makeup, how to draw Barbie’s fascinator, how to draw Barbie’s hair style, and several Cut-Out Accessories that the child could color, cut out, and paste over their finished drawings. It also included coloring pages of each of the drawing lessons final art.

freelance illustrations for barbie magazine, issue #1605

Some of my freelance illustrations I did for Barbie Magazine, Issue #1605

1605 Halloween Barbie

The third issue I illustrated involved Barbie wearing a Halloween dress and items related to her costume. As with the other issues I illustrated, this issue included several drawing lessons and illustrating the individual steps involved. The drawing lessons included how to draw Barbie wearing her Halloween dress, how to draw Barbie’s hairstyle, how to draw Barbie’s makeup, how to draw bat wings Barbie will wear, and several Cut-Out Accessories for the child to color, cut out, and paste over their completed illustrations. It also included several coloring pages of the final drawing lessons and other coloring pages that included Barbie and her friends wearing Halloween costumes.

Sketches of Barbie I Created

Barbie Sketches

In Conclusion

I hope you enjoyed this recap of this project and the freelance illustrations I created for Barbie Magazine. I thought it was a wonderful product; each magazine issue designed to feature a particular Barbie Dress, the actual Barbie Dress being distributed in a plastic sleeve on the front of each issue, and the exciting How to Draw Barbie drawing lessons included inside each issue. I was both flattered and honored to provide freelance illustrations for Barbie Magazine.


About Malane Newman
Malane Newman is a professional illustrator and cartoonist for over 25 years. She is a master with color and eye candy. She has illustrated a variety of consumer products such as games, childrens books, board games, food and product packaging, magazines, greeting cards, and other consumer products. She provides new character design for clients and offers the copyrights at affordable rates. She can match most cartooning styles and works with creative directors on licensed character art (Barbie, Popeye, The Swan Princess).

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