Business, Illustration
Photo Realistic Illustrated Business Mascot
This article is about a project I recently completed. The client wanted a photo-realistic business mascot illustrated. You might ask “Why illustrate a photo-realistic business mascot and just use photography for the business mascot instead?” The answer is really very simple; because he needed the business mascot doing something that is not normal behavior for… Read More
Business, Character Design, Comic Book Style Illustration
How to Make Dry Subject Matter Entertaining
This article is about how to make boring or dry subject matter entertaining to your audience. You can put a face on core values, core concepts, or core features and depict them as comic book superheroes. It’s a great tool and a very creative way to use in internal and external business marketing campaigns. Once… Read More
Children's Book Illustration, News
Once Upon A Time In The Great Big Giant Woods Children’s Book
I just completed illustrating a new children’ s picture book called “Once Upon A Time In The Great Big Giant Woods” written by Jim Boat. The calendar time to complete the project was around 6 weeks, from the initial sketches to the completion of the illustrations. The eBook is available on Amazon at a very… Read More
Business
Top 10 Things to Consider When Hiring a Graphic Designer
Hiring a graphic designer can be a complicated, trying process to undergo. There are so many things to take into consideration. Getting it wrong can result in all kinds of problems like wasted time, money, and just more stress. And nobody wants more headaches in their life! That’s why today we are going to give… Read More
News
Color and What it Communicates
Colors We See Influence What We Feel From the time of early infancy when our eyes first perceive color, we start to formulate feelings about those colors. Childhood memories are so involved with color that they are indelibly stamped on our psyches forever. We may not even be aware that we are remembering the colors… Read More
Cartoon Blog, Character Design, Graphic Design, Licensing Character Art, Website Design
Designing Uncle Moishy’s New Character and New Brand
The Old Uncle Moishy Character The phone rang one day and I was asked by one of Uncle Moishy’s sons to create a new cartoon mascot character of Uncle Moishy. Uncle Moishy’s son told me about Uncle Moishy’s 40+ years as a Jewish children’s entertainer and about his international fame. He then showed me the… Read More
Business, Character Design
How to Get Your Customers to Advertise Your Business and Make a Profit Too!
I know it’s hard to believe that it’s possible to get customers to advertise your business for you, and even harder to believe that you could make a profit at doing it too. It happened for my client and I’m going to share with you how he did it. Background Let me start by giving… Read More
Business
Great Promotional Products for Artists or Brands
There are many different promotional products available today. The more common ones we’ve all seen are pens with company name and contact information on it. I personally am skeptical that the “usual” promotional items actually do work to promote most businesses. I think giveaways that do work are the ones that are closely tied into… Read More
Cartoon Blog, Character Design, Comic Book Style Illustration
Captain Sandy from Below Deck Mediterranean Superhero Branding
I got the pleasure of meeting and working with Captain Sandy, who I met as an experienced professional Yacht Captain (27 years experienced) of the 154 foot super-yacht Sirocco. Later when Bravo’s “Below Deck Mediterranean” television show aired, I discovered she was also a reality television celebrity. Captain Sandy is in the process of developing her branding. She… Read More
Business, Character Design, Comic Book Style Illustration
T-shirt Marketing for the Construction Industry
This is not a new concept but it is a tried and true marketing vehicle that does work if you use it correctly. T-shirt marketing can build brand awareness with those in your industry. I’m going to share with you how one of my clients uses it to build his brand awareness with his target… Read More