Category Archive: Business

Jul 06

How to Make Dry Subject Matter Entertaining

This article is about how to make boring or dry subject matter entertaining to your audience. You can put a face on core values, core concepts, or core features and depict them as comic book superheroes. It’s a great tool and a very creative way to use in internal and external business marketing campaigns. Once …

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Jun 02

T-shirt Marketing for the Construction Industry

This is not a new concept but it is a tried and true marketing vehicle that does work if you use it correctly. T-shirt marketing can build brand awareness with those in your industry.  I’m going to share with you how one of my clients uses it to build his brand awareness with his target …

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Sep 01

How to Get Your Customers to Advertise Your Business and Make a Profit Too!

I know it’s hard to believe that it’s possible to get customers to advertise your business for you, and even harder to believe that you could make a profit at doing it too. It happened for my client and I’m going to share with you how he did it. Background Let me start by giving …

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Jul 17

Great Promotional Products for Artists or Brands

Character Designed Joker

There are a many different promotional products available today. The more common ones we’ve all seen are pens with company name and contact information on it. I personally am skeptical that the “usual” promotional items actually do work to promote most businesses. I think giveaways that do work are the ones that are closely tied …

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