Category Archive: Character Design

Jul 06

How to Make Dry Subject Matter Entertaining

This article is about how to make boring or dry subject matter entertaining to your audience. You can put a face on core values, core concepts, or core features and depict them as comic book superheroes. It’s a great tool and a very creative way to use in internal and external business marketing campaigns. Once …

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Jun 02

Captain Sandy from Below Deck Mediterranean Superhero Branding

I got the pleasure of meeting and working with Captain Sandy, who I met as an experienced professional Yacht Captain (27 years experienced) of the 154 foot super-yacht Sirocco. Later when Bravo’s “Below Deck Mediterranean” television show aired, I discovered she was also a reality television celebrity.     Captain Sandy is in the process …

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Jun 02

T-shirt Marketing for the Construction Industry

This is not a new concept but it is a tried and true marketing vehicle that does work if you use it correctly. T-shirt marketing can build brand awareness with those in your industry.  I’m going to share with you how one of my clients uses it to build his brand awareness with his target …

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Sep 01

How to Get Your Customers to Advertise Your Business and Make a Profit Too!

I know it’s hard to believe that it’s possible to get customers to advertise your business for you, and even harder to believe that you could make a profit at doing it too. It happened for my client and I’m going to share with you how he did it. Background Let me start by giving …

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