Sep 01

How to Get Your Customers to Advertise Your Business and Make a Profit Too!

lizard cartoon character designed by Malane NewmanI know it’s hard to believe that it’s possible to get customers to advertise your business for you, and even harder to believe that you could make a profit at doing it too. It happened for my client and I’m going to share with you how he did it.

Background
Let me start by giving you a little bit of background about my client’s business. He cannot do normal business advertising because his product is unique and his customers are different from you and I. My client owns a remote weapon testing facility and his customers are military, government research scientists, and law enforcement. It makes sense that he cannot advertise to the public like most businesses do.  These unique customers come and stay at the facility for a few days at a time and often eat at my client’s onsite café.

Adding a Sense of Humor
All across the test site are little horn lizards and geckos running around, so many in fact that they often have to tell their visiting customers to “watch out for the lizards and geckos”.  And with all the loud sounds of firing and testing large weapons, my client imagines that they’re all probably deaf too. So they derived a name from this and appropriately named his onsite café The Deaf Lizard Café.

lizard character and tag line

Business Mascot
My client looked around at all the available clip art choices, but felt they just didn’t represent the uniqueness that his business encompasses. So I was hired to design a mascot that would represent the facility and The Deaf Lizard Café; a cross between a gecko and a lizard with a little touch of chameleon eyes to give a mischievous look. He wanted the mascot to wear clothing similar to the attire his customers usually wear when visiting the test site; a tactical vest, ear protection, and a boonie hat…thus ensuring a character that his customers could relate to. They named him “Gunny”, again appropriate for the character in relation to the business. Originally they intended to use the character on a sign in and outside the café.

Make It Memorable
Although his customers are being paid to do a job at his facility, men and women in occupations like the military, government, and law enforcement thoroughly enjoy going to my client’s facility and being paid to play with large powerful weapons. It’s more like an enjoyable vacation than it is a work assignment. My client wanted their visits to be even more memorable, so he thought of selling t-shirts that they could purchase and take home with them, essentially a souvenir. We designed a concept where the same art could be used on both t-shirts and signage so my client would get more bang (no pun intended) for his buck.

tshirts with character and tag line

Product Debut
The t-shirt debuted at a big VIP event. The Deaf Lizard Café and the company mascot “Gunny” was a big hit. During the event, they sold over 180 t-shirts and customers from all over the USA, UK, Australia and Canada will be wearing Gunny and talking about The Deaf Lizard Café. The volume of t-shirts they sold during this 2-week event not only reimbursed my client his initial investment but, also made a profit at the same time. And from this point on, the t-shirts will be available and profitably sold at The Deaf Lizard Café for all future customers to take home, wear, and remember the great time they had.

The Recipe
Let’s recap the recipe used and the ingredients for this success.

  • Start with what is unique about your company, products or services.  Not just what you think is unique but what your customers like most about your business, products, or services.

  • Add a sense of humor to the mix in the form of names and character traits. Put a spin on the uniqueness. Touch your customers through humor and emotions.

  • Design a character that your customers can relate to. Some elements to consider might be attire, expressions, cartoon style, features, attributes, pose, occupation, props, etc.

  • Tie it altogether with what your customers enjoy so they will remember and put it on something usable or wearable so it remains out front and not in a drawer.

  • Make the investment. Hire “me” <grin> to design your company mascot or your product. Seriously, hire a professional to bring it all to life. Don’t use clip art. It needs to represent your uniqueness and clip art is not unique and usually has a “clip art” sterility to it.

  • Don’t be afraid to put a price on it and sell it to your customers. If it is truly usable or wearable, and your customers can relate to it or have an emotional attachment to it, they will pay for it.

  • Hold an event that your customers will come to and debut your product.

 


About Malane Newman
Malane Newman is a professional illustrator and cartoonist for over 25 years. She is a master with color and eye candy. She has illustrated a variety of consumer products such as games, childrens books, board games, food and product packaging, magazines, greeting cards, and other consumer products. She provides new character design for clients and offers the copyrights at affordable rates. She can match most cartooning styles and works with creative directors on licensed character art (Barbie, Popeye, The Swan Princess).

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Aug 11

Malane Newman Design Receives 2016 Best Businesses of Los Angeles Award for Second Year

Best Businesses Award for Malane Newman Design 2016

2016 Award for Malane Newman Design in Web Design Category for Second Year!

Press Release

FOR IMMEDIATE RELEASE

Malane Newman Design Receives 2016 Best Businesses of Los Angeles Award for Second Year!

Los Angeles, July 27, 2016 — Malane Newman Design has been selected for the 2016 Best Businesses of Los Angeles Award in the Web Design category (for second year in a row)  by the Best Businesses of Los Angeles Award Program.

Each year, the Best Businesses of Los Angeles Award Program identifies companies they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and their community. These exceptional companies help make the Los Angeles area a great place to live, work and play.

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Mar 14

Malane Newman Design Receives 2016 Award in Printing & Publishing

Best of Hemet Award Printing & Publishing 2016

2016 Award for Malane Newman Design in Printing & Publishing Category

Press Release

FOR IMMEDIATE RELEASE

Hemet Award Program Honors the Achievement

HEMET March 1, 2016 — Malane Newman Design has been selected for the 2016 Best of Hemet Award in the Printing & Publishing category by the Hemet Award Program.

Each year, the Hemet Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Hemet area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2016 Hemet Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Hemet Award Program and data provided by third parties.

About Hemet Award Program

The Hemet Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Hemet area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

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Jan 15

My Work with The Swan Princess Licensed Characters

The Swan Princess DVD CoverLast year I met the owners of Swan Princess Partners, the company who owns and creates the series of animated feature films, The Swan Princess.

They talked about their 7th film due to come out and how some artists were having a little difficulty in drawing the characters exactly as they appeared in the first animated feature film simply entitled “The Swan Princess”. I had to agree, that although what they showed me did resemble the original characters, some parts of their facial features were different when comparing them side by side.

The Swan Princess DVD CoverThe owners decided to give me a try so they hired me to create an illustration of Princess Odette and Prince Derek as they first appeared in the original animated feature to be used as the model for future films…but with one change, they wanted the characters to have a regal smile so they could use them in their other marketing efforts.

Now, if you ever saw the original film, you know that both characters were all encompassed in drama and never smiled. When they were happy, they were kissing. I just completed the drawings and happy to say, the owners liked the results. I hope you do too!

Final Illustration of Licensed Character Princess Odette by Malane Newman

Final Commissioned Illustration of Licensed Character Princess Odette by Malane Newman

Final Illustration of Licensed Character Prince Derek by Malane Newman

Final Commissioned Illustration of Licensed Character Prince Derek by Malane Newman


About Malane Newman
Malane Newman is a professional illustrator and cartoonist for over 25 years. She is a master with color and eye candy. She has illustrated a variety of consumer products such as games, childrens books, board games, food and product packaging, magazines, greeting cards, and other consumer products. She provides new character design for clients and offers the copyrights at affordable rates. She can match most cartooning styles and works with creative directors on licensed character art (Barbie, Popeye, The Swan Princess).

Dec 18

12 New Free Cartoon Drawing Lessons Added

If you’ve been to my website and looked around, you may already know that I offer Free Cartoon Drawing Tutorials there. They fall into two categories: Disney Character Drawing Lessons and Other Famous Character Drawing Lessons. With my drawing lessons, you can either use them online or download a White Paper showing all the drawing steps.

I recently added 12 new cartoon drawing lessons. Here is a list of the new Cartoon Drawing Lessons. I hope you enjoy them and keep drawing!

Free Cartoon Drawing Lesson

Learn to Draw Iago from Aladdin

Free Disney Character Drawing Lesson

Learn to Draw Scuttle from Aladdin

Free Cartoon Drawing Lesson

Learn to Draw King Louie from The Jungle Book

Free Cartoon Drawing Lesson

Learn to Draw The Aristocat Kittens

How to Draw Disney's Timon from The Lion King

Learn to Draw Timon from The Lion King

Free Cartoon Drawing Lesson: Coyote

Learn to Draw Wile E. Coyote

Free Cartoon Drawing Lesson

Learn to Draw Sonic

Free Cartoon Drawing Lesson

Learn to Draw The White Rabbit

Free Cartoon Drawing Lesson

Learn to Draw Max, Goofy’s Nephew

Free Cartoon Drawing Lesson

Learn to Draw Baloo from The Jungle Book

Free Cartoon Drawing Lesson

Learn to Draw The Mad Hatter

Free Cartoon Drawing Lesson

Learn to Draw Abu from Aladdin

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