Tag Archive: advertising

Jul 17

Great Promotional Products for Artists or Brands

Character Designed Joker

There are a many different promotional products available today. The more common ones we’ve all seen are pens with company name and contact information on it. I personally am skeptical that the “usual” promotional items actually do work to promote most businesses. I think giveaways that do work are the ones that are closely tied …

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May 03

Using Comic Page for Business Advertising

Deloitte Consulting is always ahead of the times when it comes to their services and business advertisements. They have to be, they are a top Fortune 500 global consulting company. They contracted me to illustrate two comic style advertisements that they would place as full-page ads in magazines. The comics were advertising a new free …

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Apr 21

What to Consider Before Hiring a Cartoonist – Pg 1

Not all cartoonist work is created equal. There are many different styles of cartooning to consider and not all cartoonists have the skills to create different styles from their own. Recently I was told “I want something like this but I want it better” and he showed me a cartoon map of sorts that was …

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Apr 21

What to Consider Before Hiring a Cartoonist – Pg 2

Don’t Expect Free Sketches Some artists may offer to provide sketches, but bear in mind that the reason usually falls into one of two categories; one is that they do not have full-time work on their desk from other clients and are desperate for work, or two is that they are just inexperienced. Most professional …

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Apr 21

What to Consider Before Hiring a Cartoonist – Pg 3

Cartoonist vs Graphic Designer While in school, some studies touch on the elements and principles of graphic design, and much of this training is presented in theory. There is some study in defining or designing for different target audiences. But no training is directly related to target audiences and illustration styles, that knowledge comes from …

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