Business, Illustration
Photo Realistic Illustrated Business Mascot
This article is about a project I recently completed. The client wanted a photo-realistic business mascot illustrated. You might ask “Why illustrate a photo-realistic business mascot and just use photography for the business mascot instead?” The answer is really very simple; because he needed the business mascot doing something that is not normal behavior for… Read More
Business, Character Design, Comic Book Style Illustration
How to Make Dry Subject Matter Entertaining
This article is about how to make boring or dry subject matter entertaining to your audience. You can put a face on core values, core concepts, or core features and depict them as comic book superheroes. It’s a great tool and a very creative way to use in internal and external business marketing campaigns. Once… Read More
Business
Top 10 Things to Consider When Hiring a Graphic Designer
Hiring a graphic designer can be a complicated, trying process to undergo. There are so many things to take into consideration. Getting it wrong can result in all kinds of problems like wasted time, money, and just more stress. And nobody wants more headaches in their life! That’s why today we are going to give… Read More
Business, Character Design
How to Get Your Customers to Advertise Your Business and Make a Profit Too!
I know it’s hard to believe that it’s possible to get customers to advertise your business for you, and even harder to believe that you could make a profit at doing it too. It happened for my client and I’m going to share with you how he did it. Background Let me start by giving… Read More
Business
Great Promotional Products for Artists or Brands
There are many different promotional products available today. The more common ones we’ve all seen are pens with company name and contact information on it. I personally am skeptical that the “usual” promotional items actually do work to promote most businesses. I think giveaways that do work are the ones that are closely tied into… Read More
Business, Character Design, Comic Book Style Illustration
T-shirt Marketing for the Construction Industry
This is not a new concept but it is a tried and true marketing vehicle that does work if you use it correctly. T-shirt marketing can build brand awareness with those in your industry. I’m going to share with you how one of my clients uses it to build his brand awareness with his target… Read More
Business, Comic Book Style Illustration
Using Comic Page for Business Advertising
Deloitte Consulting is always ahead of the times when it comes to their services and business advertisements. They have to be, they are a top Fortune 500 global consulting company. They contracted me to illustrate two comic style advertisements that they would place as full-page ads in magazines. The comics were advertising a new free… Read More
Business, Cartoon Blog, Character Design
Designing Animal Characters as Restaurant Mascots
Here is a great case study of some very smart family owned restaurant owners and how they used an animal as their restaurant mascot. The restaurant prides itself on being a family oriented barbecue restaurant with catering services and is located in beautiful Pisgah Forest in North Carolina. It is my understanding that there are… Read More
Business, Cartoon Blog
What to Consider Before Hiring a Cartoonist – Part 3
Cartoonist vs Graphic Designer While in school, some studies touch on the elements and principles of graphic design, and much of this training is presented in theory. There is some study in defining or designing for different target audiences. But no training is directly related to target audiences and illustration styles, that knowledge comes from… Read More
Business, Cartoon Blog
What to Consider Before Hiring a Cartoonist – Part 2
Don’t Expect Free Sketches Some artists may offer to provide sketches, but bear in mind that the reason usually falls into one of two categories; one is that they do not have full-time work on their desk from other clients and are desperate for work, or two is that they are just inexperienced. Most professional… Read More