Business, Character Design, Comic Book Style Illustration
How to Make Dry Subject Matter Entertaining
This article is about how to make boring or dry subject matter entertaining to your audience. You can put a face on core values, core concepts, or core features and depict them as comic book superheroes. It’s a great tool and a very creative way to use in internal and external business marketing campaigns. Once… Read More
Cartoon Blog, Character Design, Comic Book Style Illustration
Captain Sandy from Below Deck Mediterranean Superhero Branding
I got the pleasure of meeting and working with Captain Sandy, who I met as an experienced professional Yacht Captain (27 years experienced) of the 154 foot super-yacht Sirocco. Later when Bravo’s “Below Deck Mediterranean” television show aired, I discovered she was also a reality television celebrity. Captain Sandy is in the process of developing her branding. She… Read More
Business, Character Design, Comic Book Style Illustration
T-shirt Marketing for the Construction Industry
This is not a new concept but it is a tried and true marketing vehicle that does work if you use it correctly. T-shirt marketing can build brand awareness with those in your industry. I’m going to share with you how one of my clients uses it to build his brand awareness with his target… Read More
Business, Comic Book Style Illustration
Using Comic Page for Business Advertising
Deloitte Consulting is always ahead of the times when it comes to their services and business advertisements. They have to be, they are a top Fortune 500 global consulting company. They contracted me to illustrate two comic style advertisements that they would place as full-page ads in magazines. The comics were advertising a new free… Read More
Business, Comic Book Style Illustration
Using Comic Book Style Art in Business Advertising
When you think of comics, two comic companies come immediately to mind. The first is Marvel Comics. Since their bankruptcy in the mid 1990s, Marvel emerged by putting a concerted effort into the quality of their materials and revamping their superhero characters. Combining that with today’s special effects technology, they partnered with Disney, Sony and… Read More